It’s much more than just buying some ads. Included are dozens of ideas, most at low cost, that you can employ to increase your sales. Topics include: drive by impressions, customer area, shop area, direct mail, write up, ROs, tracking what works, pricing, shops in your area, recommendations, referrals, oil changes, specials, new customers, existing customers, signage, after hours, people contact, inspections, displays, menus, and much more!
What do the most profitable shops have in common more than anything else? They make sure that they keep certain key numbers within reasonable target ranges. Solid numbers are a mandatory part of the foundation of a successful shop, regardless of its size. One can be the best shop around in almost every way, but if the numbers are not right, the shop will normally struggle and often eventually close. Shop owners who want to be consistently profitable must know what the numbers are, learn how to achieve them and then follow through with plans to do so. In this class we will cover over twenty different key numbers, explain why they are critical and how other shops manage to hit them. By doing a reasonably good job with these numbers, almost any shop can be profitable.
Money Management - Plugging The Leaks